Increase Executive Visibility in a Crowded Field


Fighting for recognition as a thought leader in a health care IT landscape crowded with industry, third-party and government experts, a leading foundation needed fresh messaging, strategic positioning and innovative methods of garnering attention for its executives while communicating complex, technical issues to a wide and varied audience.


A media campaign was developed to reach influencers through national, trade and policy media, while positioning the foundation and its executives as health IT and health system reform thought leaders.


  • Increased awareness of foundation leadership through strategic media outreach and placements in Modern Healthcare, POLITICO, The Hill, and NPR
  • Raised thought leadership status of foundation executives through industry conference key note speaking engagements (e.g., Phoenix Conference, Cavendish Global Forum, MedCity Engage, Health Journalism 2015, National Quality Forum annual conference)
  • The foundation CEO was nominated by as one of the Modern Healthcare 100 Most Influential People in Healthcare
  • More than quadrupled the Twitter following of the foundation CEO and CMO organically from June 2014 – January 2016